For SEBI-registered Research Analysts in India
SEBI advertisement code check for Research Analysts
Before a note or call goes out, Aktai reads the words you wrote against SEBI’s advertisement and communication code. Six phrase rules run first, then an AI read of the same text. The result is stored with the note, so you can show the check ran. If the check flags the text, the send is refused until you write a reason. The reason is stored with the send.
Included on: All plans
What it does
- Six phrase rules: assured or guaranteed returns, accuracy or hit-rate claims, past performance, implied SEBI or BSE endorsement, tip and urgency words, superlatives such as "No. 1".
- An AI read of the same text against the communication code, each finding marked high, medium or low.
- The result is saved on the note or call with the time and a hash of the exact text checked.
- A flagged note, call or offer email is refused until you write a reason of at least 10 characters. The reason, who wrote it, the time and a hash of the text are stored on the note or call and counted in the audit pack.
- The offers email, the one free-form client message the firm writes, runs the same check.
- Ads and promotional posts get their own AI check against the RA ad code, with your approve or reject on record.
- Track your PaRRVA enrolment, and performance claims in ads are blocked until you are enrolled.
How it works
Write the note or call
Draft as usual. The firm details and standard warning are added at send, so you do not type them.
Run the check
From the send dialog, the phrase rules and the AI read run on what you wrote.
Fix or send
Each finding shows the words that matched. Change them, or write why you are sending as it stands. Either way the choice is on record.
Show it later
The stored result, with its time and text hash, is there when the auditor asks.
Before and after
| Task | By hand | With Aktai |
|---|---|---|
| Spotting risky wording | Rely on the writer noticing "sure shot" in their own draft. | Phrase rules and an AI read flag it with the matching words. |
| Ads and posts | Approved over chat, if at all. | AI pre-check, then your approve or reject on record. |
| Performance claims | Easy to slip into a promo post. | Blocked in ads until your PaRRVA enrolment is recorded. |
| Evidence the check ran | None. | Stored with the time and a hash of the text. |
The SEBI rule behind it
- RA Master Circular (6 Feb 2026), section 11.1
- The advertisement code for RAs: no assured returns, no SEBI logo or implied endorsement, no testimonials, no accuracy claims, and a standard warning.
- RA Master Circular (6 Feb 2026), para 11.1(c)(xii) and para 23
- Past performance may not be advertised unless verified under the PaRRVA arrangement.
- SEBI circular HO/38/14/(4)2026-MIRSD-POD/I/10557/2026, 29 Apr 2026
- Sets up PaRRVA. Past performance may be used only once it is verified under this arrangement.
- RA Master Circular (6 Feb 2026), para 11.1(d)(i)
- Ads need prior approval from RAASB.
Summaries in plain words, not the legal text. SEBI amends its rules and circulars, so check the current version on sebi.gov.in before you rely on any of this. Aktai is the software and the record. Compliance stays with you as the registered Research Analyst. This is not legal advice.
What it does not do
- Phrase rules and an AI read catch common wording problems. They miss things, and a clean result is not a compliance sign-off.
- Your approve or reject on an ad is your firm’s own record. It is not RAASB’s prior approval, which you still get yourself.
Frequently asked questions
Does a flag stop me sending?
It stops the send until you write a reason of at least 10 characters. The flag shows the words that matched. Change them, or give your reason and send. The reason is stored with the note or call and shown in the audit pack.
What does it look for?
Assured or guaranteed returns, accuracy and hit-rate claims, past performance, anything implying SEBI or BSE endorsement, tip and urgency words, and superlatives such as "best research" or "No. 1".
Is the ad approval in Aktai the same as RAASB approval?
No. It records your own approve or reject. Para 11.1(d)(i) of the master circular asks for prior approval from RAASB, and you get that yourself.
Can I advertise my past returns?
SEBI bars past performance in ads unless it is verified through PaRRVA. Aktai blocks performance claims in ads until your PaRRVA enrolment is recorded. Check the current circulars before you publish anything.
Does the AI write my notes?
The check only reads what you wrote. Drafting is a separate feature, and the analyst view is always yours.
Related features
Run your research desk on Aktai
Open to SEBI-registered Research Analysts. Pick a plan on the pricing page and sign up online.